Monday, May 19, 2014

Steps to take in creating a social media presence

Steps to take in creating a social media presence:

Last Updated May 19, 2014 

This page will help save you some time trying to figure things out.  But in any case, plan on spending three to five days doing everything.

Create:

  1. Web site: You could use blogger or set up a special Word Press website
  2. Twitter Account
  3. Linkedin Account
    1. Linkedin Group
  4. Facebook Account
    1. Group
  5. Google + 
    1. Profile
    2. Community
    3. Page
  6. Slideshare: 
    1. General: Picture, personal and contact information
    2. Set Sharing: Linkedin, Facebook, Google +
    3. Set email preferences
    4. Privacy
    5. Content: Language and license
  7. Hootsuite
  8. feedly
  9. Cloudscore: klout

Notes for Each Social Media

  1. Web site: You could use blogger or set up a special Word Press website
Blogger.com and Wordpress.com are free.  Most ISPs can host a Wordpress web site.  Wordpress is a combination of PHP programming language and a MySqL database.  Once installed and be sure to run PHP for it NOT PHP within CGI then you might want to buy a customer theme. Install plugins depending what you are planning to do.  Ask in comments on this blog if you would like to know which plugins I use.  Frequently Word Press plugins conflict with each other and takes hours to figure out.  The start blogging
  1. Twitter Account
  2. Linkedin Account
    1. Linkedin Group
  3. Facebook Account
    1. Group
  4. Google + 
    1. Profile
    2. Community
    3. Page
You will want a custom page URL but you can't get it until several conditions are met like the page is 30 days old, has 10 or more followers and a pretty picture of you. OK, just kidding.  Any picture of you.  See:  https://support.google.com/plus/answer/2676340?hl=en
  1. Slideshare: 
    1. Upload presentations and maybe a video
  2. Hootsuite
    1. Connect to your Social networks.  It free for up to 5.  Multiple Linkedin Groups each seem to count as one.  It works with Twitter, Facebook, Google +, Linkedin, foursquare, wordpress.com, and mixi (Japan).
    2. If you wish to manage a Google + network that is owned by someone else, you will need to become a member of that someone else's Hootsuite team member.
    3. If you have some social networks you need to manage and some shared networks you wish to access, then you can transfer that social network from your own Hootsuite account to your "team" account in which is used to manage multiple networks.
    4. Configure Settings
      1. Account Security
    5. Create Tabs, streams for each tab
    6. Add "apps" to do more things
    7. feedly
  1. Cloudscore: klout

Buffer to pushes to social media properties 

Capture on evernote, create preamble and go to hoot suite